Changing How A Business Is Perceived2018-10-08T17:44:06+00:00

Project Description

Ask, Learn, Grow

HOW MIGHT WE PRESENT ALLIANCE HEALTHCARE FOUNDATION IN A WAY THAT INCLUDES THE COMMUNITY WE AIM TO SERVE

Project Brief

When Nancy Sasaki joined Alliance Healthcare Foundation (AHF) in 2011, people told her she shouldn’t have taken the job. She quickly discovered why. As the nonprofit’s new executive director, she heard that the community was unhappy with AHF, despite its mission to help the disadvantaged gain access to healthcare in San Diego and Imperial counties.

“The survey came back really blasting us,” Sasaki said. “There were comments that our board of directors was out of touch with the community and that the community was confused about what we funded.”

Project Deliverables

One of the first things addressed was the tagline. “Advancing health and wellness for those in need,” more accurately describes the broad services that AHF funds in the community. The new logo became a triangle, which is also delta symbol, and indicates change, something AHF represents. It is comprised of health-related icons, which shows that AHF is responding to the community’s feedback.

“The idea was to be much more community-oriented, community-facing organization,” Sasaki said. “It wasn’t about us. It was about the work our grantees were doing and what others were doing in the community.”

Branding
Internet Development
Social Media Platform
Communications Planning

Results

People are now saying great things about AHF. “They see me and the program officer out in the community, and they feel like we’re listening to their needs, that we’re doing so much for their organizations,” Sasaki said.

As for the warnings from friends that she not take the job at AHF? She’s glad she didn’t listen. “This job really speaks much more to what I thought I was going to do when I grew up,” Sasaki said. “It really is my dream job. I’m lucky.”

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