Our History

Starting in Pittsburgh, we’ve earned decades of experience working across B2B, B2C, academia and nonprofit sectors. We’ve built a reputation for identifying complex problems and crafting innovative, results-driven solutions. Our work has earned industry recognition, including being voted Best Creative Department and Best Boutique Agency by our peers. At every step, we’ve combined creativity and strategy to help our clients achieve their goals and stand out in competitive markets.

We opened Ideahaus San Diego to better serve clients across the nation and around the globe. This strategic expansion not only broadened our reach but also deepened our ability to think creatively, seize new opportunities, and leverage expanded resources to deliver exceptional results.

In 2010, we celebrated two decades of innovation with the launch of the 20YEARS project, capturing insights from a transformative era in communications. This endeavor led to our first published book, 20YEARS Communications: 20 Leaders, 20 Questions, 100s of Answers, which chronicles the seismic shifts in communication from 1990 to 2010. Featuring expert perspectives from industry leaders, the book serves as both a historical reflection and a guide for navigating the challenges and opportunities of the next era in communication.

In 2016, Kevin Popovic’s expertise in communication and innovation culminated in the publication of Satellite Marketing: Using Social Media to Create Engagement. This book, aligned with The Idea Guy® philosophy, offers a strategic framework for leveraging social media to foster meaningful engagement and solve modern marketing challenges. It reflects Kevin’s commitment to providing actionable insights and innovative solutions for businesses navigating an ever-evolving digital landscape.

In 2016, Kevin Popovic became the Director of the ZIP Idea Lab at San Diego State University, where he applied his expertise in fostering creative thinking and innovation. Under his leadership, the lab empowered students, faculty, and administrators to develop innovative solutions to complex challenges. This role underscored The Idea Guy®’s dedication to facilitating meaningful change through collaboration and creativity in both academic and professional settings.

In 2018, Kevin Popovic introduced the Innovation Funnel, a framework designed to raise awareness among college students and foster engagement in campus-wide initiatives. Rooted in his deep understanding of communication and its alignment with the innovation process, the Innovation Funnel was a natural extension of Kevin’s expertise, enabling creative solutions and collaborative progress.

In 2018, Kevin Popovic took the stage at TEDx SDSU to present “How Creativity Can Change The World, One Bad Drawing At A Time.” This interactive talk, aligned with the “Countdown” theme, invited participants to reconnect with their innate childhood creativity and showcased how a simple visual thinking exercise can inspire ideas with the potential to change the world.