We know defining the right problem is essential to designing a successful solution. How do we know we’ve identified the true root problem, rather than symptoms?
I’m feeling the pressure to “innovate or die.” Investors want to see modernization, customers want customization, and my leadership team keeps asking what our “innovation strategy” is.
Can Design Thinking actually help us solve real problems, or is it just a creative placebo?
Our leadership team keeps talking about “being more innovative,” but no one knows what that actually means.
THE IDEA GUY®
