Hosted by the Gulf Coast Business Council & USM Executive Education
Date & Time: Friday, March 21, 2025
Location: USM Long Beach
Every great innovation, solution, and breakthrough begins with a well-defined problem—but most people are solving the wrong ones.
In this hands-on, high-impact workshop, business leaders and decision-makers will learn how to define the problems worth solving clearly. Participants will engage in a structured process that blends Design Thinking principles with the power of Generative AI tools like ChatGPT and DALL·E to:
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Identify and frame real business problems with clarity and purpose
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Translate vague issues into clear, actionable, and measurable problem statements
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Leverage GenAI to refine language, explore root causes, and generate stakeholder insights
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Accelerate ideation and prototyping through human and artificial intelligence collaboration
This workshop isn’t about theory. It’s about tools you can use right now to think better, solve smarter, and lead with confidence.
Who Should Attend:
Executives, entrepreneurs, innovators, and professionals ready to lead change and solve complex challenges with clarity and creativity.
What You’ll Leave With:
- A powerful “How Might We” problem statement for a real challenge you face
- A digital toolkit to continue exploring ideas using GenAI
- A new way of thinking that can shift how you lead teams, frame strategy, and unlock innovation
