In today’s U.S. business economy, your LinkedIn profile is more than a resume—it’s your digital handshake, your reputation engine, and your most valuable networking tool.
This interactive workshop, led by Kevin Popović (The Idea Guy® and UC San Diego faculty), is designed specifically for international business leaders, executives, and professionals looking to succeed in the American market. You’ll learn how to build a high-impact profile, tell your professional story with clarity, and leverage LinkedIn to connect with decision-makers, showcase your expertise, and support your U.S. business goals.
Whether you’re seeking new clients, partnerships, or executive opportunities, this workshop gives you the insight—and the tools—to stand out with confidence.
What You’ll Learn:
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How LinkedIn fits into the U.S. business culture and professional economy
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Best practices for optimizing your headline, summary, and experience
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How to tell your story in a way that resonates with American audiences
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Tactics for networking, visibility, and engagement that support business growth
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Real-time feedback and examples from leaders like you
Who Should Attend:
International executives, entrepreneurs, and business professionals entering or expanding in the U.S. market.
