by theideaguydev
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by theideaguydev
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Kevin Popović is a seasoned innovator, strategist, and educator with a track record of helping organizations and individuals transform ideas into actionable solutions. As The Idea Guy®, he has spent over three decades at the intersection of business, creativity, and technology, guiding leaders through the complexities of innovation, marketing, and design thinking.
A recognized expert in problem-solving and strategic communication, Kevin has worked with Fortune 500 companies, startups, universities, and nonprofits to develop new ideas that drive impact. He founded Ideahaus, an award-winning creative communications agency, and later The Idea Guy®, an innovation management and consulting practice focused on helping organizations navigate change.

As a sought-after speaker and educator, Kevin has delivered keynotes, workshops, and TEDx talks that inspire audiences to rethink creativity, challenge assumptions, and embrace the power of structured innovation. His engaging, interactive approach has made him a standout speaker at conferences, executive retreats, and corporate events worldwide.

Kevin’s academic contributions include serving as Director of the ZIP Idea Lab at San Diego State University, where he developed experiential learning programs that provided students with hands-on problem-solving skills. At UC San Diego, he has played a pivotal role in rebranding The Design Lab, launching the Junior Designer Program, and leading campus-wide innovation initiatives. As an instructor for UCSD Extended Studies, he teaches courses on Design Thinking and Generative AI for business leaders.

An accomplished author, Kevin has written extensively on marketing, communications, and innovation. His books include Satellite Marketing: Using Social Media to Create Engagement, a guide to leveraging digital platforms, and 20YEARS Communications, a deep dive into two decades of industry evolution. His thought leadership extends to articles, whitepapers, and interviews that explore the evolving role of creativity in business.
Kevin’s leadership and expertise make him an invaluable speaker for organizations looking to unlock innovation, improve strategic decision-making, and cultivate a culture of creativity. Whether addressing executives, educators, or entrepreneurs, he delivers insightful, actionable content that challenges conventional thinking and sparks new ideas.
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