Benchmark Creativity. Drive Growth.
A BASELINE FOR MEASURING PROGRESS THAT DRIVES MEANINGFUL OUTCOMES.
Creativity is a critical skill for personal, team, and organizational success—but understanding its nuances is essential. The Creative Confidence Assessment provides a clear framework to evaluate where you stand today, demystifying creativity and focusing on actionable pathways for growth.
Initially developed for my team at the ZIP Idea Lab, this assessment establishes a baseline for creative confidence, enabling you to quantify progress. Participants retest after each program—whether a workshop, training, or consulting engagement—to clearly see how our services drive tangible improvements in creative capability.
Creative Confidence Assessment
A MEASURABLE, ACTIONABLE TOOL THAT HELPS INDIVIDUALS, TEAMS AND ORGANIZATIONS UNDERSTAND THEIR CREATIVE READINESS
The Creative Confidence Assessment is a transformative tool designed to help individuals and teams understand their creative potential. By evaluating key aspects of creativity—such as openness to new ideas, problem-solving abilities, and self-confidence—it provides a clear snapshot of where you stand today. The assessment not only identifies strengths and areas for growth but also offers actionable steps to help you enhance your creative capabilities, collaborate more effectively, and drive innovation within your organization.
For Individuals
- Understand Your Creative Potential: Gain clarity about your strengths and areas for improvement in creativity.
- Reduce Anxiety Around Creativity: Overcome self-doubt and build confidence in your ability to generate ideas and solve problems.
- Personal Growth: Develop the skills to approach challenges more innovatively and communicate your ideas effectively.
- Actionable Insights: Receive tailored feedback and steps to enhance your creative confidence and capabilities.
For Teams
- Foster Collaboration: Improve team dynamics by empowering members to share ideas openly and confidently.
- Enhance Problem-Solving: Equip teams with the tools to approach challenges from diverse perspectives.
- Create a Culture of Trust: Reduce fear of judgment and encourage constructive feedback during brainstorming and ideation sessions.
- Align Team Strengths: Identify collective creative strengths to maximize team impact.
For Organizations
- Drive Innovation: Build a workforce confident in tackling challenges and creating solutions that drive results.
- Boost Productivity: Enhance creative problem-solving processes, leading to more efficient and effective outcomes.
- Strengthen Workplace Culture: Foster an environment that values creativity, collaboration, and continuous learning.
- Quantifiable Impact: Use the assessment as a baseline to measure progress and demonstrate the ROI of creative development initiatives.
Learn More About Your Creativity
HOW CREATIVITY CAN CHANGE THE WORLD, ONE BAD DRAWING AT A TIME
In this TEDx talk, The Idea Guy explores the truth about creativity—it’s not just for artists or visionaries; it’s for everyone. Learn how to break free from self-doubt, embrace your creative strengths, and use your imagination to solve problems in meaningful ways. This talk lays the foundation for understanding what creativity truly is and how it can transform your personal and professional life.
Inspired by these ideas, the Creative Confidence Assessment offers a practical next step. After watching, take the assessment to measure your creative confidence, uncover areas for growth, and start building the skills to thrive creatively. Creativity isn’t just a skill—it’s a journey. Start yours here.
“Investing in the Creative Confidence Assessment was a game-changer for me and my team. It not only helped us understand our individual creative strengths but also revealed how we could collaborate more effectively. The insights we gained have transformed the way we approach problem-solving and innovation. It’s a must-have tool for any leader looking to inspire creativity and drive results.”
– Peter Kamaras, CEO, PDK Solutions Inc.
It’s rare to find a director, coach, mentor, and friend quite like Kevin. I had the pleasure of interning under Kevin’s at The Idea Lab. Not only did Kevin teach me industry related skills to help kick start my career in Design Thinking; he also taught me the importance of an energetic work ethic. Kevin’s childlike enthusiasm and infectiously positive attitude made working feel like play.
Not only did Kevin hand me the Creativity & Innovation toolbox, but also taught me how to effectively use it. I never learned so much valuable knowledge in such short amount of time as I did in Kevin’s class. This class did something much more than teaching me valuable business knowledge, it guided me towards the true endeavor that I want to pursue in life.
Kevin’s innovative teaching style is a true tribute to his experience and his passion. He equipped me with the knowledge and skills to identify critical issues, develop creative solutions and make these solutions commercial. What I was able to learn will undoubtedly better prepare me for a successful career and I could not more highly recommend his classes for anyone looking to get ahead and equip themselves to be the leaders of tomorrow.