The University selected The Idea Guy to establish the Idea Lab, an extension of the Zahn Innovation Platform, and resource for their community of 47,000 students, faculty, staff and administrators.
A facility was designed with whiteboard walls, electric stand-sit desks and bean bags to disarm participants from the mental restrictions often assigned when one walks onto a campus or formal workplace. Music from the ceiling and blinds on the large windows were used to set mood, and 110″ video project helped share images while participants used dry-erase markers to make notations.
Undergraduate and graduate student interns were trained to provide more than 3,300 hours of support for lectures, workshops, training and consulting. Each gained a year of professional experience to add to their resume as a consultant teaching design thinking.