It’s Passion That Matters.

At the heart of everything we do is a deep passion for our craft and the people we work with. It’s this passion that drives us to innovate, to create, and to push boundaries. We believe that when you love what you do, it shows—in the quality of your work, the relationships you build, and the impact you make. Our culture is one of dedication, inclusivity, and collaboration, where every idea has the potential to make a difference. This is who we are, and this is what matters most.

Stay Curious, Think Playful.

We approach every challenge with the curiosity of a child and the wonder of discovery. By embracing a playful mindset, we unlock fresh perspectives, ignite creativity, and see possibilities where others see limitations.

Group in modern space; two foreground figures in "DLAB" hoodies, background socializing crowd.
Two people by a whiteboard with "It's passion that counts! Irwin" written, table of items nearby.

Chosen for Passion

When I was selected to create the ZIP Idea Lab at San Diego State University, Irwin Zahn told me my passion set me apart—it’s a value I carry forward every day.

Core Principles

At the heart of my culture are the values that guide how I think, work, and grow together. These principles reflect who I am, what I stand for, and how I strive to make an impact every day.

Integrity First

We believe that honesty, accountability, and academic integrity are the foundation of trust and success. Everything we do is guided by doing the right thing, even when no one is watching.

Inclusive by Design

Diversity, equity, and inclusion are at the heart of our culture. By embracing varied perspectives and creating an environment where everyone belongs, we strengthen our work and our community.

Passion for Progress

We are driven by a relentless pursuit of growth and innovation. Whether it’s fostering creative ideas or encouraging personal and professional development, we’re committed to moving forward together.