Most programs focus on tools or techniques. AMPLIFIED combines both human-centered and AI-powered approaches into one continuous process to help participants think smarter, move faster, and innovate with confidence.
Yes. We regularly tailor AMPLIFIED workshops and training programs for teams, departments, and executive groups to align the learning outcomes with your organizational goals.
You’ll learn how to clarify complex challenges, craft actionable problem statements, and apply Design Thinking with AI to develop creative, effective solutions.
AMPLIFIED can be experienced through the book, interactive AI agents, or instructor-led workshops. Each format supports the same framework, allowing participants to learn, practice, and apply the process in real-world
Not at all. AMPLIFIED introduces Generative AI as a collaborative partner to guide you step-by-step to understand how AI can enhance your thinking, not replace it.
This program is designed for leaders, educators, teams, and innovators who want to think more creatively, work more effectively, and apply AI responsibly in their problem-solving process.
AMPLIFIED! is a two-sided learning system that integrates Problem Statements + Generative AI with Design Thinking + Generative AI. It teaches participants how to identify meaningful problems and create innovative
Send your business challenge to WYP@TheIdeaGuy.us. Provide a short description of the problem—what’s happening, why it matters, and what you’re struggling to figure out.
Right here on this page—or in the San Diego Business Journal digital edition. We archive each column so you can explore past problems and the strategies used to solve them
Due to the volume of submissions, not all questions can be answered immediately. We review each one carefully and aim to publish responses weekly based on relevance and learning value
You’ll receive a direct response from The Idea Guy® via the column. Your question may be featured in the San Diego Business Journal (digital or print) along with a structured,
No—unless you explicitly request it. Reader questions are anonymized (e.g., “Frustrated in Finance,” “Leading in La Mesa”) to protect privacy and focus on the challenge itself.

