Project Description

Alliance Healthcare Foundation

IF YOUR MARKET THINKS YOU’RE SOMETHING, YOU ARE

The Beginning

Nancy Sasaki took the executive role at Alliance Healthcare Foundation, despite her colleagues sharing stories of disconnection with the community it worked to serve. Since its inception, the foundation board was directed by well-educated thought leaders from different parts of healthcare whose goal was to help the less fortunate in San Diego and Imperial Counties.

The challenge was perception. Based on an initial community survey sent to previous applicants for funding, AHF was perceived as  challenged in understanding what it was like to be poor and underserved. Because of this perception, applications for funding from organizations that served this population were low, and the funds made available for change were not allocated.

The Change

Nancy was referred to The Idea Guy by a board member who was also a CEO client. Once she shared her goals, a strategy was designed to build a new brand that helped demonstrate that Alliance was focused on each of the needs the service organizations addressed. An expansive marketing communications platform insured that everyone received the same message, that events were promoted and inclusive. New media, like video and live streams, helped present AHF as accessible, authentic and here to help.

The Results

Over the following the years applications increased 88%, and Alliance Healthcare Foundation was able to identify the organizations with the greatest impact, and provide funds that “advanced health and wellness for those in need.”

“All I had was an idea of what I wanted to create and Kevin was able to take those thoughts and make it all a reality. Not only that but he & his team brought new ideas and creativity to expand and build on my idea. His energy and ability to get things done built my confidence so I didn’t have to worry along the way. The end result was above and beyond my original idea & expectations. 150% satisfied with the results and the team!”

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