Gordon called The Idea Guy because we had a previous relationship at another technology company. As his trusted advisor, he asked me to listen to a series of presentations to gain some insights into his problem.
What I heard was a story about a great technology application that was ill-presented to a very interested marketplace. The company name had no recall and was not relevant to the problem.
A product line, IntelliGuard, was substituted and only a DBA was required by legal to do so. A new mark, based on the icon known in RFID, helped the user quickly understand what the solution included. An updated marketing communications platform hosted a series of industry-oriented videos that tasked thought leaders to answer questions on inventory management issues in the pharmacy.