Using an Innovation Funnel, we facilitated a conversation about the customers we were trying to entice with an irresistible offer. It turns out that there are ten different types of customers, and that each one is motivated by different things. The entire organizations shared what they knew about each customer to create personas.

San Diego State University

ENTREPRENEURSHIP AND INNOVATION NEED CREATIVITY

The Beginning

San Diego State University has been working long to establish its entrepreneurship program as a model for other educators to follow. The Lavin Entrepreneurship was the recipient of the […]

The County of San Diego Health & Human Services Agency

EVERYONE CAN HELP INNOVATE BEHAVIORAL HEALTH

The Beginning

The County of San Diego Health & Human Services Agency is responsible for the health and well being for more than 3 million people, […]