Groups of motivated people can solve any problem, even how to mitigate wildfires in California. The “design-a-thon,” titled Mindshifts on Megafires, invites UC San Diego students from all disciplines and experience levels into an “innovation funnel” which applies the Design Thinking process to generate potential solutions to end destructive wildfires.

Using an Innovation Funnel, we facilitated a conversation about the customers we were trying to entice with an irresistible offer. It turns out that there are ten different types of customers, and that each one is motivated by different things. The entire organizations shared what they knew about each customer to create personas.

United Way of San Diego County

OFTEN THE REAL PROBLEM IS NOT WHAT YOU THINK

The Beginning

When Nancy Sasaki was appointed as CEO of the United Way of San Diego County, she was given the reigns of an organization that had […]

San Diego State University

ENTREPRENEURSHIP AND INNOVATION NEED CREATIVITY

The Beginning

San Diego State University has been working long to establish its entrepreneurship program as a model for other educators to follow. The Lavin Entrepreneurship was the recipient of the […]

The County of San Diego Health & Human Services Agency

EVERYONE CAN HELP INNOVATE BEHAVIORAL HEALTH

The Beginning

The County of San Diego Health & Human Services Agency is responsible for the health and well being for more than 3 million people, […]