Using an Innovation Funnel, we facilitated a conversation about the customers we were trying to entice with an irresistible offer. It turns out that there are ten different types of customers, and that each one is motivated by different things. The entire organizations shared what they knew about each customer to create personas.
United Way of San Diego County
theideaguy2023-09-05T02:10:15+00:00United Way of San Diego County
OFTEN THE REAL PROBLEM IS NOT WHAT YOU THINK
The Beginning
When Nancy Sasaki was appointed as CEO of the United Way of San Diego County, she was given the reigns of an organization that had […]
ZIP Idea Lab
theideaguy2020-03-01T16:55:53+00:00San Diego State University
ENTREPRENEURSHIP AND INNOVATION NEED CREATIVITY
The Beginning
San Diego State University has been working long to establish its entrepreneurship program as a model for other educators to follow. The Lavin Entrepreneurship was the recipient of the […]
BeHealth.Today
theideaguy2023-09-05T02:09:45+00:00The County of San Diego Health & Human Services Agency
EVERYONE CAN HELP INNOVATE BEHAVIORAL HEALTH
The Beginning
The County of San Diego Health & Human Services Agency is responsible for the health and well being for more than 3 million people, […]
Alliance Healthcare Foundation
theideaguy2020-03-01T16:57:33+00:00Alliance Healthcare Foundation
IF YOUR MARKET THINKS YOU’RE SOMETHING, YOU ARE
The Beginning
Nancy Sasaki took the executive role at Alliance Healthcare Foundation, despite her colleagues sharing stories of disconnection with the community it worked to serve. Since its inception, the foundation […]